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Building a personal brand is the best thing you can do as a solopreneur.

In this section, I share some key things that helped:

• Grow my following from 0-10k in a few months.
• Earn my first $5k in digital product sales with a small following.
• Have clients reach out to me instead of chasing them.

So, where to start?

By creating content around what excites you from the beginning, you set yourself up for long-term enjoyment and differentiate yourself from the rest.

The stronger your connection with yourself, the more authentic your content will be.

While you can create content about anything, it's essential to be strategic.

You need to find a balance of interests that:

• Can make you money.
• Keep you genuinely excited and driven to create.
• Help you better understand yourself.

This can be broken down into three interests:

1. Money-Making Interest

You want to choose a topic you would be able to monetise in the future as your personal brand grows.

You can break this interest down into sub-interests like video editing, which you can monetise with presets, luts, or courses in future.